EnterSpace Personalization Suite™ -
Specific Benefits
In simplest terms, the EnterSpace Personalization
Suite (EPS) is a software tool used for the management and
evaluation (decisioning process) of advertising and personalization
business rules - in real-time; from an enterprise level.
Within an SOA, the tool functions as a advertising and personalization
service.
There are several specific benefits embedded
within the very architecture of our enterprise software
tool.
Benefits Related to Management of
Personalization Rules - JR2 is the personalization
Policy Administration Point (PAP). This real-time management
and administrative GUI for the creation, modification and
implementation of advertising and personalization rules
delivers significant benefits:
- Enterprise marketing campaigns can be
designed and implemented by technical and non-technical
users including your Marketing Department and E-Business
Group.
- Marketing campaigns can be designed at
9:00am, deployed at 9:15am, analyzed for effectiveness
at 11:30am, updated by 12:00pm and retired at 5:00pm -
all without excessive programmer intervention.
- The tool is designed for ease of use;
you do not have to be an IT professional to use the EPS.
In addition, wizards and templates can be easily created
for specific purposes.
- The instant an advertising or personalization
rule is created or modified, immediately, all
of your customers can be evaluated against your new rules.
Benefits Related to the Evaluation
of Personalization Rules in Real-Time - Once personalization
rules and campaigns have been captured; there are a number
of specific benefits derived from the advanced decision-making
process of our Policy Decision Point (PDP). We call this
advanced process the real-time enrichment of the decision
context:
- Real-time data from your enterprise data
sources such as: customer location, credit score, demographic
data, session clickstream, etc. can be evaluated against
your segmentation rules.
- Our dynamic decisioning capabilities would
enable a discount retailer to suggestively up-sell umbrellas
if it began to rain while their user was on-line or user-specific
marketing messages to be delivered via a cell-phone as
a customer traveled from cell site to cell site.
Synergistic Benefits of an Integrated
System for Management and Evaluation - Benefits
from both the PAP and the PDP working together:
- The granularity of your advertising and
personalization rules can increase exponentially. Segment
your customer base to an extremely fine level of granularity
-tailor your content to the segment you choose for 1-to-1
advertising and personalization.
- Rules are managed by a central decisioning
framework and network centric service with a common rules
language; thus advertising and personalization is elevated
from being application specific and "siloed"
within a channel, to Multi-Channel.
- Deliver the content to your customer that
is most likely to engender a positive response. Because
a specific message loses effectiveness if presented too
often, we provide a capacity to manage the frequency of
specific messages for individual customers. Conversely,
eliminate the delivery of unproductive messages to your
customers.
- Digital feedback from the system improves
ROI for advertising and personalization initiatives. The
EPS captures all the information about individual decisions,
including information about the customer, the situation,
the transaction, the content offered and any response
made by your customer. This repository may be referenced
by further decisions.
- Optimize the return on every targeted
message that you send. Your best message gets to your
customer - every time.
- Transform the Internet into the EnterNet™.
