Your best 1-to-1 offering driven by your customer…
second to second… through and network centric advertising
and personalization service existing within an SOA.
Rules-based, Policy Decision Point
(PDP) for 1-to-1 Customer Relationships - The EnterSpace
Personalization Suite™ (EPS) performs REAL-TIME, marketing
segmentation and content decisioning to personalize your
customers' interactions. Within an SOA, the tool functions
as an advertising and personalization service. Personalization
rule sets for specific campaigns are codified through the
tool's rules management GUI, called JR2 (Jericho
Rules & Resources).
The tool scales horizontally to serve the
advertising and personalization needs of Fortune 1000 customers
and Government constituents.
Personalization Rules Centrally and
Easily Administered - The name - "EnterSpace"
-is derived from the fact that our software allows your
marketing subject-matter-experts to create real-time "EnterSpaces"
through advertising and personalization rules.
Personalize, don't Categorize
-Most of today's advertising and personalization solutions
segment customers offline or in batch, not at the exact
moment the customer enters a given touchpoint. The EPS makes
advertising and personalization decisions in real-time,
during their session or transaction, enabling your customer
segmentation rules to be based on time-sensitive or transaction-specific
criteria, like session clickstream. Thus, your customer
receives the optimal message - at every instant of time.
The more information you have about your customers, the
more fine-grained you could make your advertising and personalization
decisions.
Ice to Eskimos -Could your
current targeted marketing platform incorporate the weather
forecast for a zip code? Given a forecast of a weeklong
blizzard, could your marketing engine promote products to
accommodate those conditions - perhaps by suggestively selling
umbrellas, mittens, snow-shovels or toboggans? At the same
time, if your customer was in a geographic area where snow
was always prevalent, could you enable more relevant messages
to be displayed?
You clearly do not want to try to sell ice
to Eskimos! Weather may never be a factor in your sales
cycle - we offer it as a generic example - but certainly
your marketing campaigns could benefit from time or context-sensitive
information or items like session clickstream, time-of-day,
amount of time online, etc.
Multi-Channel Advertising and Personalization
Service within an SOA - In real-time, the EPS
manages marketing and content segmentation rules and decisioning
associated with:
- Web Sites
- Call Centers & CRM Packages
- Voice Response Units
- Retail Channels, etc.
The net result is Multi-Channel Personalization
— your customer receives the most optimal targeted
messages and offerings whenever they "knock on the
door" of any of your customer-facing channels.
