EnterSpace Personalization Suite™ -
Background
Background information regarding the EnterSpace
Personalization Suite (EPS):
Traditional Technology-Based Marketing
-
Great strides in the last decade
Over the last decade, technology has drastically
improved the effectiveness of technology-based marketing.
CRM systems have brought business back to their ancestral
roots by providing organizations with a collective memory
of every customer and their interactions — something
that was cost-prohibitive in earlier decades.
However, providing the optimal message to
your customer is still a very cumbersome and time-consuming
process. As a result, corporations have not fully benefited
from the promise of real-time customized marketing and personalization.
Many customized content and personalization initiatives
continue to sit in a programmer's inbox because the human
and financial costs of implementation are too high.
With the traditional technology-based targeted
marketing paradigm, the seller initiates an interaction
with the customer by analyzing historical data to segment
customers offline and then "pushes" a message
out to the customer. The seller then hopes for a response.
Jericho Systems takes a different and COMPLIMENTARY approach
delivering another tool for the marketer’s toolbox.
Real-Time Personalization Service
within an SOA -
The next logical step for technology based
marketing
With the EPS, customer segmentation occurs
online, in real-time. We enable you to craft marketing messages
tailored specifically to appeal to your customer at
the moment of interaction. And note: with our tool,
the customer can initiate the interaction; not the seller.
Whenever the customer “knocks on the door” you
can give them a personalized, 1-to-1 offer. Thus, our tool
enables professionals in charge of marketing content to
manage and administer targeted, user-specific marketing
campaigns — delivering, at each interaction, the optimal
marketing messages for your customer at that given
moment.
EnterSpace - Why the name
EnterSpace? The name -"EnterSpace" - is derived
from the fact that the EPS allows your advertising, marketing,
and e-business teams to create "EnterSpaces" through
content segmentation rules. Every customer has a tailored
entry point into your enterprise.
You create the advertising and personalization
rules you want your customers, employees, partners and vendors
to "enter-into" or match. When they match the
criteria you have set, your customized content is displayed
- the most optimal message for your user, at that given
instant of time.
With the EPS, you can transform every customer
interaction into a sales and marketing opportunity.
Questions the EPS Addresses
-
We created our software tool to answer key technology-based
personalization questions:
- Given the drive towards Web Services and
SOAs, how can personalization be enabled as an addressable
network service?
- How can marketing campaigns utilize time
or context-sensitive data in segmentation and personalized
content management, like weather, time-of-day or session
clickstream?
- How can every regular customer initiated
interaction be transformed into a sales and marketing
opportunity?
- How does the e-commerce, marketing or e-business
function within your organization maintain control of
technology-based marketing campaigns?
- How can time to market for personalization
initiatives be decreased?
