EnterSpace for Advertising/ Personalization in e-Media & Portals-Tailor online advertising and content for a real-time, 1-to-1, dynamic interaction with your audience.

Robust interactivity is a key to revenue growth for e-Media and Portal companies. The web is a true 1-to-1 medium, uniquely different from broadcast platforms that employ a 1-to-many model. Companies that can match their audience to advertising and content targeted exactly for them; at a given point in time, will improve their bottom line by creating a more tailored and satisfying user experience. This is the promise of real-time personalization from Jericho Systems.

Personalization Based on the Current Session, not just Demographics and Past Behavior - Solutions within the personalization space are growing and many are adequate; but most lack true real-time functionality. Audience segmentation occurs offline generally in some sort of batch processing at night not while your user is logged on and clicking through content. The result is categorization, not personalization. But customers don’t want to be thrown into large buckets; they want a 1-to-1 experience. Moreover, as level of personalization increases to include session/ transactionally sensitive variables; like time-of-day, weather, session clickstream, etc., the ROI for personalization initiatives improves substantially. Jericho Systems can make personalized content and advertising decisions after every click, while the user is online.

For Example - a reader browses to the auto classifieds section and has just clicked for more information on a specific brand and model. Based on his current clicks, could you display an article about this model or show an ad for the relevant auto dealership, in a cost effective and scaleable manner?

Centrally and Easily Administered, Multi-Site Personalization - Most e-media and portal companies are composed of many web properties. Many personalization solutions work at a site-by-site basis. With Jericho Systems, personalization is a function brought to the enterprise level. From the ground up, the EnterSpace Decisioning Service (EsDS) for Advertising/ Personalization is built for distributed administration of personalization opportunities. There may be personalization rules that operate across the enterprise, and personalization rules specific to each site but the infrastructure and interface is consistent through the enterprise. In addition, the GUI for the management of personalization rules is built for the non-technical, but business savvy user.

Quickly Leverage Enterprise Information for 1-to-1 Relationships- Within most enterprises, information silos exist creating walls between you and your customers. Jericho Systems tears down these walls by giving you the ability to rapidly connect to these disparate data sources and use them for your real-time personalization initiatives.

Utilize Real-Time, Digital Feedback to Improve Personalization Initiatives for Greater ROI - Your audience behavior has enormous value. The EsDS for Advertising/ Personalization captures information about your audience and their decisions that has never before been effectively made available or utilized. For every personalization decision, the tool captures relevant information about the user, the situation and the content offered to them. This is stored in a repository that may be referenced by future decisions. This provides an adaptive capability which enables you to avoid saturating a user with repetitive messages and enables advertising and content to be based on user choices and behavioral patterns.

With the EsDS for Advertising/ Personalization, e-Media Organizations & Portals Gain Numerous Solutions, Including:

• 1-to-1 Targeted Advertising - based upon known user attributes, past behavior and session-based parameters including the current clickstream, time-of-day, weather and even connection speed & display size.
• Individually Targeted Content - your audience receives the best content for them, right now.
• Personalized Up-Selling, Cross-Selling, Co-Marketing and Co-Branding - real-time, customer-centric messages to induce purchases.
• Advertising Self-Care - for revenue optimization of advertising inventory, especially with respect to remaindering and liquidation of unused inventory. Many advertisers that are not worth pursuing with a direct sales force become profitable in a self-care environment.
• Online Advertising Auctions - in conjunction with advertising self-care, advertisers can compete for the right to present ads to your customers. The result is that every ad that displays to your audience is the highest paying ad for your company.
• Real-time Alerting Capabilities - like personalized traffic, weather and news reports delivered via e-mail or wireless devices along with targeted advertising or content. Your audience receives alerts of interest to them.
• Audience Portals - for example, local bands could upload mp3’s/ users could subscribe to bands that interest them providing valuable demographic and session-based information in the process.
• Robust Registration Solutions- including hosting, design and messaging capabilities.
• Simple Integration with Existing Customer Applications and Data Sources - including audience management, registration and other enterprise data sources.

e-Media Organizations & Portals’ ROI in Jericho Systems is Derived from:

• Increased Revenue through improved customer satisfaction and reduced customer churn due to 1-to-1, real-time personalization of content
• Increased Revenue through real-time, targeted advertising, online ad auctions and advertising yield management
• Increased Revenue through 1-to-1 up-selling, cross-selling, co-marketing and co-branding
• Decreased Costs of time to market and enhancement of personalization initiatives enterprise-wide
• Decreased Costs of doing business with advertisers and your audience through self-care features

The EsDS for Advertising/ Personalization can scale to millions of personalization decisions per second, for user communities in the tens-of-millions, in a real-time, parallel scaling, fault-tolerant environment.