EnterSpace for Advertising/ Personalization in Retail--Send consistent, 1-to-1 tailored offerings online and in-store for competitive advantage.

Retailers have always known the value of personalization. The first retail stores knew their customers on a first name basis. The proprietor would suggestively up-sell and cross-sell based on their knowledge of the customer. Over time, the efficiency of mass-marketing crowded out human-based personalization. Yet, today technology offers a way for retail to return to the benefits of the past, while providing a clear strategy for differentiation in the future. Retailers can overcome a crowded marketplace by offering richer customer interactions; experiences that are consistently delivered through every customer touchpoint. There is incredible value to be created by matching customers to tailored, 1-to-1 offerings. This ability drives to the very heart of what retailers must do today move from a transactional mind-set to a paradigm that sees each customer as lifetime revenue stream. Such is the promise of personalization.

Personalization Based on the Current Session & Transaction, not just Past Information - There are many personalization and CRM (customer relationship management) solutions for the retail industry. Many are adequate; but most lack true real-time functionality. Customer segmentation occurs offline generally in some sort of periodic batch processing not while your customer is clicking through your web site or in your store. The result is categorization, not personalization. But customers don’t want to be thrown into large buckets; they want a 1-to-1 relationship. Moreover, as level of personalization increases to include session/ transactionally sensitive variables; like session clickstream, time-of-day, weather, current inventory, etc., the ROI for personalization initiatives improves substantially. Jericho Systems can make customized content decisions during every transaction, online, in-store, over the phone, etc.

For Example - a customer is online clicking through various items. Based on the session clickstream, time-of-day, weather and geo-location of your customer; could you offer a 1-to-1 bundled package that might promote shorts and tank-tops for California and rain coats and umbrellas for the East Coast? The same example applies if your customer walks in your store, maybe swiping an identity token or interacting with a kiosk.

Multi-Channel Personalization™ - As the example above conveys, Jericho Systems’ personalization is enabled through any customer touchpoint, i.e. web, in-store, call center, voice response unit, kiosks, etc. Most personalization solutions operate on a single channel. Online personalization packages generally do not interact with in-store personalization systems causing customer-specific messages to be inconsistent and drastically increasing the expense to implement personalization solutions. Who wants to buy two or more systems to do one job? In addition, a Jericho Systems in-store personalization solution could improve customer satisfaction by prompting store personnel with appropriate customer-specific messages. Also, training costs would decrease and the impact of employee turnover could be lessened.

Centrally and Easily Administered, Enterprise-Wide - With Jericho Systems, personalization is a function brought to the enterprise level. From the ground up, the EnterSpace Decisioning Service (EsDS) for Advertising/ Personalization is built for distributed administration of personalization opportunities. There may be personalization rules that operate across the entire enterprise, and personalization rules maintained by a region or store but the infrastructure and interface is consistent through the enterprise. In addition, the GUI for the management of personalization rules is built for the non-technical, but business savvy user.

Quickly Leverage Enterprise Information for 1-to-1 Relationships- Within most retail organizations, information silos exist creating walls between you and your customers. Jericho Systems tears down these walls by giving you the ability to rapidly connect to these disparate data sources and use them for your real-time personalization initiatives.

Utilize Real-Time, Digital Feedback to Improve Personalization Initiatives for Greater ROI - Your customers’ behavior has enormous value. The EsDS for Advertising/ Personalization captures information about your customers and their decisions that has never before been effectively made available or utilized. For every personalization decision, the tool captures relevant information about the customer, the situation, the transaction and the content offered to them. This is stored in a repository that may be referenced by future decisions. This provides an adaptive capability which enables you to avoid saturating a customer with repetitive messages and enables customized content to be based on customer choices and behavioral patterns.

Our enterprise software tool personalizes interaction through whatever channel, whenever your customer chooses to enter that channel.

With the EsDS for Advertising/ Personalization, Retailers Gain Numerous Solutions, Including:

• 1-to-1 Targeted Offerings and Informational Content - based upon known user attributes and situational parameters including session clickstream, weather, etc.; across all channels consistently.
• Multi-Channel Cross-Selling & Up-Selling - based on real-time behavior, demographics and past purchases.
• Personalized Bundles and Packages for example, a teen clothing/ accessory retailer could market entire “looks” including recommended tops, bottoms, accessories…even make up.
• Sophisticated, Tailored Customer Loyalty Programs - personalized uniquely for customers.
• Individualized Co-Marketing and Co-Branding Offers - present the best customer-specific offers from your partners in real-time.
• Online Intuitive Portals and Self-Care Solutions - securely give your customers the content they want, when they want it; to advance customer relationships in real-time, while at the same time providing you with tremendous opportunities for targeted offerings.
• Unique Credit Offers & Bill Financing - real-time, rules-based credit checks provide 1-to-1 opportunities for credit offers.
• Alerting Capabilities in Real-Time - like personalized coupons and new product releases delivered via e-mail or wireless device.
• Tailored E-Mail and Newsletter Solutions - 1-to-1 messages personalized customer-by-customer.
• Online Advertising Auctions - if your site has outside advertisers, enable them to compete for the right to present messages to your customers.
• Robust Online Registration Solutions - including hosting, design and messaging capabilities.
• Simple Integration with Existing Customer Applications and Data Sources - including CRM, order, billing, payment, inventory management and other enterprise data sources.

Retailers’ ROI in Jericho Systems is Derived from:

• Increased Revenue through offering the right products and services 1-to-1; right now.
• Increased Revenue through increased customer acquisition, improved online and in-store conversion and increased loyalty from multi-channel personalization initiatives
• Increased Revenue through 1-to-1 up-selling, cross-selling, suggestive bundling, co-marketing and co-branding.
• Decreased Costs of time to market and enhancement of personalization initiatives enterprise-wide.
• Decreased Costs from secure and robust self-care solutions.

The EsDS for Advertising/ Personalization can scale to millions of personalization decisions per second, for user communities in the tens-of-millions, in a real-time, parallel scaling, fault-tolerant environment.