EnterSpace for Advertising/ Personalization in Full-Service and Quick-Service Restaurants--Get closer to customers and franchisees with 1-to-1 targeted content for competitive advantage.

The restaurant industry faces stiff competition and low margins that mandates a strong enterprise-wide differentiation strategy. Technology has enabled much of this differentiation, allowing the industry to become more customer and franchisee-centered. Whereas yesterday’s restaurant focused on monthly sales numbers, today’s successful restaurateurs must focus on increasing the lifetime value of customers and franchisees. Personalization offers the ability to tailor interactions with both groups to create personalized, customer-driven experiences.

Personalization Based on the Current Session & Transaction, not just Past Information - The number of personalization solutions for the restaurant industry is growing. Many are adequate; but most lack true real-time functionality. Customer and franchisee segmentation occurs offline generally in some sort of periodic batch processing not while your customer/ franchisee is clicking through your web site or on the phone with a call center representative. The result is categorization, not personalization. But customers don’t want to be thrown into large buckets; they want a 1-to-1 relationship. Moreover, as level of personalization increases to include session/ transactionally sensitive variables; like session clickstream, current inventory levels, etc., the ROI for personalization initiatives improves substantially. Jericho Systems can make customized content decisions during every transaction; online, in-store and over the phone.

For Example - A franchisee has just clicked to order a small amount of supplies. Based on a real-time inventory check performed by the EnterSpace Decisioning Service (EsDS) for Advertising/ Personalization while the franchisee is online, it is profitable for you to suggest doubling the order at a price increase of 33%. The same example applies if your franchisee orders by phone.

Multi-Channel Personalization™ - Jericho Systems’ personalization is enabled through any customer or franchisee touchpoint across all brands and restaurant concepts, i.e. web, in-store, call center, voice response unit, etc. Most personalization solutions operate on a single channel. Online personalization packages generally do not interact with call center personalization systems causing customer-specific messages to be inconsistent and drastically increasing the expense to implement personalization solutions. Who wants to buy two or more systems to do one job? In addition, a Jericho Systems in-store personalization solution could improve customer satisfaction by prompting store personnel with appropriate customer-specific messages. Also, training costs would decrease and the impact of employee turnover could be lessened.

Centrally and Easily Administered, Enterprise-Wide - With Jericho Systems, personalization is a function brought to the enterprise level. From the ground up, the EsDS for Advertising/ Personalization is built for distributed administration of personalization opportunities. There may be personalization rules that operate across the entire enterprise, and personalization rules maintained by a specific region or restaurant but the infrastructure and interface is consistent through the enterprise. In addition, the GUI for the management of personalization rules is built for the non-technical, but business savvy user.

Quickly Leverage Enterprise Information for 1-to-1 Relationships- Within most restaurant organizations, information silos exist creating walls between you and your customers. Jericho Systems tears down these walls by giving you the ability to rapidly connect to these disparate data sources and use them for your real-time personalization initiatives.

Utilize Real-Time, Digital Feedback to Improve Personalization Initiatives for Greater ROI - Your customers’ behavior has enormous value. The EsDS for Advertising/ Personalization captures information about your customers and their decisions that has never before been effectively made available or utilized. For every personalization decision, the tool captures relevant information about the customer, the situation, the transaction and the content offered to them. This is stored in a repository that may be referenced by future decisions. This provides an adaptive capability which enables you to avoid saturating a customer with repetitive messages and enables customized content to be based on customer choices and behavioral patterns.

Our enterprise software tool creates a personalized environment, through whatever channel, whenever your customer/ franchisee chooses to enter that channel.

With the EsDS for Advertising/ Personalization, the Restaurant Industry Gains Numerous Solutions, Including:

• Multi-Channel Targeted Offerings to Customers and Franchisees, 1-to-1 - based upon known customer attributes, geo-location, past purchase information, payment details, etc., and situational parameters including session clickstream and current inventory, etc.
• Personalized Up-Selling & Cross-Selling - real-time, franchisee and customer-centric messages to induce purchases.
• Bundling, Co-Branding and Co-Marketing - bundle offerings such that they become 1-to-1 packages. A quick service pizza chain could not only sell pizzas, but become an entire entertainment portal by allowing marketing partners to offer other services like specific videos for rental or sale.
• Online Intuitive Portals and Self-Care Solutions - securely give your customers and franchisees the content they want, when they want it; to advance relationships in real-time, while at the same time providing you with tremendous opportunities for targeted offerings.
• Sophisticated, Tailored Customer Loyalty Programs - personalized uniquely for customers and franchisees.
• Real-time Alerting Capabilities - like personalized offers and suggestive sell messages based on criteria your customers have defined. Deliver these alerts via e-mail or wireless device.
• Tailored E-Mail and Newsletter Solutions - 1-to-1 messages personalized customer-by-customer.
• Robust Online Registration Solutions - including hosting, design and messaging capabilities.
• Simple Integration - with existing customer and franchisee applications/ data sources and other enterprise data sources.

Restaurant Companies’ ROI in Jericho Systems is Derived from:

• Increased Revenue through offering the right items, 1-to-1; right now
• Increased Revenue through increased customer acquisition, online conversion and loyalty due to 1-to-1, real-time personalization
• Increased Revenue through up-selling, cross-selling, bundling, co-branding and co-marketing
• Decreased Costs of time to market and enhancement of personalization initiatives enterprise-wide
• Decreased Costs from secure and robust self-care solutions

The EsDS for Advertising/ Personalization can scale to millions of personalization decisions per second, for user communities in the tens-of-millions, in a real-time, parallel scaling, fault-tolerant environment.