EnterSpace for Advertising/ Personalization in Oil & Gas--Sophisticated products and services mass-customized for the B-to-B, B-to-C and B-to-G arenas.

Oil & gas companies face an extremely volatile environment highly cyclical and incredibly competitive. One solution in the quest for profitability is to focus on efficiency to drive prices down even further; but many leading oil and gas firms are beginning to face the law of diminishing returns with respect to the benefits of economies of scale and cost-cutting. Another solution is to offer personalization, 1-to-1, for B-to-B, B-to-C and B-to-G relationships. Personalization offers the ability to tailor interactions with customers to create individualized, customer-driven experiences.

Personalization Based on the Current Session & Transaction, not just Past Information - The number of personalization and CRM (customer relationship management) solutions for the oil & gas industry is growing. Many are adequate; but most lack true real-time functionality. Customer segmentation occurs offline generally in some sort of periodic batch processing not while your customer is at the pump or clicking through your web site. The result is categorization, not personalization. But customers don’t want to be thrown into large buckets; they want a 1-to-1 relationship. Moreover, as level of personalization increases to include session/ transactionally sensitive variables; like session clickstream, current economic conditions, etc., the ROI for personalization initiatives improves substantially. Jericho Systems can make customized content decisions during every transaction; at the pump, online and over the phone.

For Example - Pay-at-the-Pump has become a mainstay of the Oil & Gas industry, and offers many opportunities for personalization to improve overall profitability. This model is particularly appealing in that there is ALWAYS a unique user identity associated with the transaction, and the characteristics of the transaction such as location, time, primary product sold, etc., are well known. In addition, for the PatP model to function, the pump must already have an electronic linkage back to a central computing infrastructure, if only for credit card processing. Ultimately, it all adds up to a prime opportunity for personalization.

Yet at this moment, personalization is being used in very limited ways, due to the difficulties associated with bringing the information required for true personalization together in a real-time framework. The EnterSpace Decisioning Service (EsDS) for Advertising/ Personalization solves this problem. With the EsDS for Advertising/ Personalization, as soon as the customer identifies themselves by scanning a credit card or identity token at the pump our software tool can deliver value. Personalization begins by retrieving relevant information about the customer from multiple disparate data sources such as usage history databases, credit scoring bureaus, data warehouses, etc., and combining that information with real-time information about the transaction.

Items such as the geo-location of the pump can be related back to other attributes like current weather conditions in the area, traffic congestion, or even construction along a projected travel route. As more and more information becomes available to the software tool, more detailed analysis of the current presentation opportunity is made possible and the optimal set of offerings are selected to present to your customer. These offerings could be as simple as up-selling cold drinks during hot weather, or as complex as offering the customer a pre-approved credit card based upon his credit rating and purchase history. The entire process of retrieving the customer’s data and analyzing his attributes for selecting optimal offerings occurs very rapidly, generally in less than 40 milliseconds for local data sources.

Multi-Channel Personalization™ - Jericho Systems’ personalization is enabled through any customer touchpoint across all brands, i.e. web, service station, Pay-at-the-Pump, call center, voice response unit, etc. Most personalization solutions operate on a single channel. Personalization packages generally do not interact with one another causing customer-specific messages to be inconsistent and drastically increasing the expense to implement personalization solutions. Who wants to buy two or more systems to do one job?

Centrally and Easily Administered, Enterprise-Wide - With Jericho Systems, personalization is a function brought to the enterprise level. From the ground up, the EsDS for Advertising/ Personalization is built for distributed administration of personalization opportunities. There may be personalization rules that operate across the entire enterprise, and personalization rules maintained by a specific division, region or office but the infrastructure and interface is consistent through the enterprise. In addition, the GUI for the management of personalization rules is built for the non-technical, but business savvy user.

Quickly Leverage Enterprise Information for 1-to-1 Relationships- Within most oil and gas companies, information silos exist creating walls between you and your customers. Jericho Systems tears down these walls by giving you the ability to rapidly connect to these disparate data sources and use them for your real-time personalization initiatives.

Utilize Real-Time, Digital Feedback to Improve Personalization Initiatives for Greater ROI - Your customers’ behavior has enormous value. The EsDS for Advertising/ Personalization captures information about your customers and their decisions that has never before been effectively made available or utilized. For every personalization decision, the tool captures relevant information about the customer, the situation, the transaction and the content offered to them. This is stored in a repository that may be referenced by future decisions. This provides an adaptive capability which enables you to avoid saturating a customer with repetitive messages and enables customized content to be based on customer choices and behavioral patterns.

Our enterprise software tool creates a personalized environment, through whatever channel, whenever your customer chooses to enter that channel.

With the EsDS for Advertising/ Personalization, Oil & Gas Companies Gain Numerous Solutions, Including:

• Multi-Channel Targeted Offerings to Businesses & Consumers, 1-to-1 - based upon known customer attributes, travel patterns, past purchase information, payment details, etc., and situational parameters including Pay-at-the-Pump information, session clickstream, time-of-day, travel seasons, etc.
• Personalized Up-Selling, Cross-Selling and Bundling - real-time, customer-centric messages to induce purchases; bundle offers such that they become 1-to-1 packages.
• Secure, Online Intuitive Portals, Self-Care and Next-Generation Pay-at-the-Pump Solutions - in a controlled fashion, give your customers the content they want, when they want it; to advance customer relationships in real-time, while at the same time providing you with tremendous opportunities for targeted offerings.
• Sophisticated, Tailored Customer Loyalty Programs - personalized uniquely for business, consumers and government.
• Individualized Co-Marketing and Co-Branding Offers - present the best customer-specific offers from your partners in real-time.
• Unique Credit Offers & Payment Financing - real-time, rules-based credit checks provide 1-to-1 opportunities for credit offers.
• Real-time Alerting Capabilities - like personalized offers and suggestive sell messages based on criteria your customers have defined. Deliver these alerts via e-mail or wireless device. For example, why not offer personalized traffic reports or alerts reminding customers they need an oil change?
• Tailored E-Mail and Newsletter Solutions - 1-to-1 messages personalized customer-by-customer
• Simple Integration - with existing customer applications and other enterprise data sources.

Oil & Gas Companies’ ROI in Jericho Systems is Derived from:

• Increased Revenue through offering the right products and services 1-to-1; right now
• Increased Revenue through increased customer acquisition, online conversion, loyalty and Pay-at-the-Pump profitability, due to real-time personalization
• Increased Revenue through 1-to-1 up-selling, cross-selling, bundling, co-marketing, and co-branding
• Decreased Costs of time to market and enhancement of personalization initiatives enterprise-wide
• Decreased Costs from secure and robust self-care solutions

The EsDS for Advertising/ Personalization can scale to millions of personalization decisions per second, for user communities in the tens-of-millions, in a real-time, parallel scaling, fault-tolerant environment.