EnterSpace for Advertising/ Personalization in Manufacturing--Sophisticated products and services mass-customized for the B-to-B, B-to-C and B-to-G arenas.

Some of the greatest success stories from the latest technology revolution are told by manufacturing firms. Technology has drastically improved manufacturing efficiencies; decreasing costs and improving the bottom line. And yet, many companies engaged in manufacturing are beginning to face the law of diminishing returns with their technology investments; costs can only be cut so far. Another solution is to offer personalized manufacturing services, 1-to-1, for B-to-B, B-to-C and B-to-G relationships. Personalization offers the ability to tailor interactions with customers to create personalized, customer-driven experiences that transform manufacturing firms from a product-centric mind-set to a more customer-centric paradigm.

Personalization Based on the Current Session & Transaction, not just Past Information - There are a number of personalization and CRM (customer relationship management) solutions for manufacturing firms. Many are adequate; but most lack true real-time functionality. Customer segmentation occurs offline generally in some sort of periodic batch processing not while your customer is clicking through your web site or on the phone with a call center representative. The result is categorization, not personalization. But customers don’t want to be thrown into large buckets; they want a 1-to-1 relationship. Moreover, as level of personalization increases to include session/ transactionally sensitive variables; like session clickstream, inventory levels, etc., the ROI for personalization initiatives improves substantially. Jericho Systems can make customized content decisions during every transaction; online and over the phone.

For Example - In manufacturing, it is not enough to make the best product you also have to market that product effectively to your customers. By leveraging the EnterSpace Decisioning Service (EsDS) for Advertising/ Personalization, you can offer your customers a more efficient service, analyzing the customer’s characteristics, industry traits, purchase history, or even recent viewing choices to determine the optimal products and services to offer.

Multi-Channel Personalization™ - Jericho Systems’ personalization is enabled through any customer-facing touchpoint, i.e. web, call center, voice response unit, etc. Most personalization solutions operate on a single channel. Online personalization packages generally do not interact with call center personalization systems causing customer-specific messages to be inconsistent and drastically increasing the expense to implement personalization solutions. Who wants to buy two or more systems to do one job?
Centrally and Easily Administered, Enterprise-Wide With Jericho Systems, personalization is a function brought to the enterprise level. From the ground up, the EsDS for Advertising/ Personalization is built for distributed administration of personalization opportunities. There may be personalization rules that operate across the entire enterprise, and personalization rules maintained by a specific division, region or office but the infrastructure and interface is consistent through the enterprise. In addition, the GUI for the management of personalization rules is built for the non-technical, but business savvy user.

Quickly Leverage Enterprise Information for 1-to-1 Relationships- Within most manufacturing companies, information silos exist creating walls between you and your customers. Jericho Systems tears down these walls by giving you the ability to rapidly connect to these disparate data sources and use them for your real-time personalization initiatives.

Utilize Real-Time, Digital Feedback to Improve Personalization Initiatives for Greater ROI - Your customers’ behavior has enormous value. The EsDS for Advertising/ Personalization captures information about your customers and their decisions that has never before been effectively made available or utilized. For every personalization decision, the tool captures relevant information about the customer, the situation, the transaction and the content offered to them. This is stored in a repository that may be referenced by future decisions. This provides an adaptive capability which enables you to avoid saturating a customer with repetitive messages and enables customized content to be based on customer choices and behavioral patterns.

Our enterprise software tool creates a personalized environment, through whatever channel, whenever your customer chooses to enter that channel.

With the EsDS for Advertising/ Personalization, Manufacturing Companies Gain Numerous Solutions, Including:

• Multi-Channel Targeted Offerings to Businesses, Consumers and Government, 1-to-1 - based upon known customer attributes, past purchase information, payment details, etc., and situational parameters including session clickstream, current inventory levels, manufacturing capacity, etc.
• Personalized Up-Selling, Cross-Selling and Bundling - real-time, customer-centric messages to induce purchases; bundle offers such that they become 1-to-1 packages.
• Secure, Online Intuitive Portals and Self-Care Solutions - in a controlled fashion, give your customers the content they want, when they want it; to advance customer relationships in real-time, while at the same time providing you with tremendous opportunities for targeted offerings.
• Sophisticated, Tailored Customer Loyalty Programs - personalized uniquely for business, consumers and government.
• Unique Credit Offers & Payment Financing - real-time, rules-based credit checks provide 1-to-1 opportunities for credit offers.
• Real-time Alerting Capabilities - like personalized offers and suggestive sell messages based on criteria your customers have defined. Deliver these alerts via e-mail or wireless device.
• Tailored E-Mail and Newsletter Solutions - 1-to-1 messages personalized customer-by-customer.
• Robust Online Registration Solutions - including hosting, design and messaging capabilities.
• Simple Integration with Existing Customer Applications and Data Sources - including CRM, order, billing, service request, payment, supply-chain, inventory management data sources and other enterprise data sources.

Manufacturing Companies’ ROI in Jericho Systems is Derived from:

• Increased Revenue through offering the right products and services 1-to-1; right now
• Increased Revenue through increased customer acquisition, online conversion and loyalty due to 1-to-1, real-time personalization
• Increased Revenue through up-selling, cross-selling and product/ service bundling, co-marketing and co-branding
• Decreased Costs of time to market and enhancement of personalization initiatives enterprise-wide
• Decreased Costs from secure and robust self-care solutions

The EsDS for Advertising/ Personalization can scale to millions of personalization decisions per second, for user communities in the tens-of-millions, in a real-time, parallel scaling, fault-tolerant environment.