EnterSpace for Advertising/ Personalization in Hardware, Software, Semiconductor and Technology Services Firms--Sophisticated products and services mass-customized for the B-to-B, B-to-C and B-to-G arenas.

Information technology companies must market some of the most complex products, services and solutions in the business world. In today’s economic environment, the industry must answer many more questions before the initial sale; and after sale, must continually deliver quality information to maintain customer relationships. Personalization can offer substantial benefits to the industry to enable 1-to-1 customer focused dialogues that increase revenue generation and customer loyalty.

Personalization Based on the Current Session & Transaction, not just Past Information - There are many personalization and CRM (customer relationship management) solutions for the information technology industry. Many are adequate; but most lack true real-time functionality. Customer segmentation occurs offline generally in some sort of periodic batch processing not while your customer is clicking through your web site or on the phone with a call center representative. The result is categorization, not personalization. But customers don't want to be thrown into large buckets; they want a 1-to-1 relationship. Moreover, as level of personalization increases to include session/ transactionally sensitive variables; like session clickstream, current inventory, current selection, etc., the ROI for personalization initiatives improves substantially. Jericho Systems can make customized content decisions during every transaction; online, in-store and over the phone.

For Example - Information Technology is a diverse industry, and the impacts of personalization can be felt in many areas. Personalization can improve the effectiveness of your operational and engineering systems by allowing those systems to tailor themselves to the needs of your employees, based upon both their identity and their usage history. At the same time, personalization can be utilized to add a 'human' touch to the components you expose to your customers. Computers are by their very nature based upon repetitive, impersonal processes personalization offers you the ability to make the customer experience richer, more tailored and ultimately more effective at satisfying a customer’s individual needs.

Personalization can also be utilized to selectively offer additional products and services at the time of sale: nowhere else is this opportunity quite as appealing as in the hardware/software arena. Each choice your customer makes about the product they are purchasing enables a set of new opportunities, while closing off other options. The EnterSpace Decisioning Service (EsDS) for Advertising/ Personalization enables you to make your customer ordering interface sensitive to those choices, and suggestively offer those options that are likely to appeal to the customer. It also enables you to leverage the information you collect about the customer's identity, probable usage model, history and demographics to select the optimal services and products to put in front of them literally, redefining the user experience each time the customer makes a choice.

Multi-Channel Personalization™ - Jericho Systems' personalization is enabled through any customer touchpoint across all brands, i.e. web, call center, retail outlets, voice response unit, kiosks, etc. Most personalization solutions operate on a single channel. Online personalization packages generally do not interact with call center personalization systems causing customer-specific messages to be inconsistent and drastically increasing the expense to implement personalization solutions. Who wants to buy two or more systems to do one job?

Centrally and Easily Administered, Enterprise-Wide - With Jericho Systems, personalization is a function brought to the enterprise level. From the ground up, the EsDS for Advertising/ Personalization is built for distributed administration of personalization opportunities. There may be personalization rules that operate across the entire enterprise, and personalization rules maintained by a specific division, region or office but the infrastructure and interface is consistent through the enterprise. In addition, the GUI for the management of personalization rules is built for the non-technical, but business savvy user.

Quickly Leverage Enterprise Information for 1-to-1 Relationships- Within most information technology companies, information silos exist creating walls between you and your customers. Jericho Systems tears down these walls by giving you the ability to rapidly connect to these disparate data sources and use them for your real-time personalization initiatives.

Utilize Real-Time, Digital Feedback to Improve Personalization Initiatives for Greater ROI - Your customers' behavior has enormous value. The EsDS for Advertising/ Personalization captures information about your customers and their decisions that has never before been effectively made available or utilized. For every personalization decision, the tool captures relevant information about the customer, the situation, the transaction and the content offered to them. This is stored in a repository that may be referenced by future decisions. This provides an adaptive capability which enables you to avoid saturating a customer with repetitive messages and enables customized content to be based on customer choices and behavioral patterns.

Our enterprise software tool creates a personalized environment, through whatever channel, whenever your customer chooses to enter that channel.

With the EsDS for Advertising/ Personalization, Information Technology Companies Gain Numerous Solutions, Including:

• Multi-Channel Targeted Offerings to Businesses, Consumers and Government, 1-to-1 - based upon known customer attributes, past purchase information, payment details, etc., and situational parameters including session clickstream, model or software selected, etc.
• Personalized Up-Selling, Cross-Selling and Bundling -real-time, customer-centric messages to induce purchases; bundle offers such that they become 1-to-1 packages.
• Secure, Online Intuitive Portals and Self-Care Solutions - in a controlled fashion, give your customers the content they want, when they want it; to advance customer relationships in real-time, while at the same time providing your organization tremendous opportunities for targeted offerings.
• Sophisticated, Tailored Customer Loyalty Programs - personalized uniquely for business, consumers and government.
• Individualized Co-Marketing and Co-Branding Offers - present the best customer-specific offers from your partners in real-time.
• Unique Credit Offers & Payment Financing - real-time, rules-based credit checks provide 1-to-1 opportunities for credit offers.
• Tailored E-Mail and Newsletter Solutions - 1-to-1 messages personalized customer-by-customer.
• Robust Online Registration Solutions - including hosting, design and messaging capabilities.
• Simple Integration with Existing Customer Applications Data Sources - including CRM, order, billing, payment, technical support, supply-chain, inventory management and other enterprise data sources.

Information Technology Companies' ROI in Jericho Systems is Derived from:

• Increased Revenue through offering the right products and services 1-to-1; right now
• Increased Revenue through increased customer acquisition, online conversion and loyalty due to 1-to-1, real-time personalization
• Increased Revenue through 1-to-1 up-selling, cross-selling, product/ service bundling, co-marketing and co-branding
• Decreased Costs of time to market and enhancement of personalization initiatives enterprise-wide
• Decreased Costs from secure and robust self-care solutions

The EsDS for Advertising/ Personalization can scale to millions of personalization decisions per second, for user communities in the tens-of-millions, in a real-time, parallel scaling, fault-tolerant environment.