EnterSpace for Advertising/ Personalization in Healthcare —Hospitals & Health Care Providers--Get closer to your patients by leveraging your organization's collective knowledge to improve the patient experience…right now.

Hospitals and healthcare providers find themselves in an incredibly complex environment: tighter purse strings, sky rocketing costs, ever-changing regulations all combine to create immense challenges. One step in the direction of increasing revenue is enriching the patient experience. Such is the promise of personalization for the healthcare industry.

Personalization Based on the Current Session & Transaction, not just Past Information - Personalization and patient relationship management solutions for the healthcare industry are growing in number. Many are adequate; but most lack true real-time functionality. Patient segmentation occurs offline generally in some sort of periodic batch processing not while your patient is online clicking through content or on the phone interacting with a doctor or nurse. The result is categorization, not personalization. But patients don’t want to be thrown into large buckets; they want a 1-to-1 relationship. Moreover, as level of personalization increases to include session/ transactionally sensitive variables; like session clickstream, current health conditions, etc., the ROI for personalization initiatives improves substantially. Jericho Systems can make customized content decisions through every click and during every phone call.

For Example - Although it is seldom viewed as such, a hospital provides the ultimate in personalized service. Every single aspect of a patient's care must be individually tailored to their needs and the palette of options to choose from is enormous. By leveraging the EnterSpace Decisioning Service (EsDS) for Advertising/ Personalization, choices can be made as to the types of services a patient is able to safely receive, maximizing their care and customer satisfaction while eliminating costly (or even dangerous) mistakes. In one such example, personalization policies could be created surrounding pharmacology the patient is eligible to receive for their conditions. These policies could be sensitive to very dynamic information such as their temperature or blood pressure (from an automated monitor), the current list of medicines and treatments they are receiving (drug interaction control), or even such items as their personal allergies (patient records) or whether their insurance company will cover a specific medicine or treatment (insurance provider datasource). All of these items can be brought together in real-time to ensure that the decisions made are the OPTIMAL decisions for the patient’s well-being and satisfaction.

Multi-Channel Personalization™ - Jericho Systems' personalization is enabled through any patient-facing channel, i.e. web, hospital, phone, etc. Most personalization solutions operate on a single channel causing patient-specific messages to be inconsistent and drastically increasing the expense to implement personalization solutions. Who wants to buy two or more systems to do one job?

Centrally and Easily Administered, Enterprise-Wide - With Jericho Systems, personalization is a function brought to the enterprise level. From the ground up, the EsDS for Advertising/ Personalization is built for distributed administration of personalization opportunities. There may be personalization rules that operate across the entire enterprise, and personalization rules maintained by a specific region or hospital but the infrastructure and interface is consistent through the enterprise. In addition, the GUI for the management of personalization rules is built for the non-technical, but business savvy user.

Quickly Leverage Enterprise Information for 1-to-1 Relationships- Within most healthcare organizations, information silos exist creating walls between you and your patients. Jericho Systems tears down these walls by giving you the ability to rapidly connect to these disparate data sources and use them for your real-time personalization initiatives.

Utilize Real-Time, Digital Feedback to Improve Personalization Initiatives for Greater ROI - Your patients' behavior has enormous value. The EsDS for Advertising/ Personalization captures information about your patients and their decisions that has never before been effectively made available or utilized. For every personalization decision, the tool captures relevant information about the patient, the situation, the transaction and the content offered to them. This is stored in a repository that may be referenced by future decisions. This provides an adaptive capability which enables you to avoid saturating a patient with repetitive messages and enables customized content to be based on patient choices and behavioral patterns.

Our enterprise software tool creates a personalized environment, through whatever channel, whenever your patient chooses to enter that channel.

With the EsDS for Advertising/ Personalization, Healthcare Organizations Gain Numerous Solutions, Including:

• 1-to-1, Multi-Channel Targeted Offerings to Clients - based upon known patient attributes and situational parameters including session click steam and current health conditions; consistently across all patient-facing channels.
• Secure, Online Interactive Portals - in a controlled fashion, give your patients what they want, when they want it; to advance patient relationships in real-time.
• Real-Time, Personalized Cross-Selling & Up-Selling - enterprise infrastructure to increase revenues from current patient base. Direct patients to your highest yielding services.
• Individualized Co-Marketing and Co-Branding Offers - present the best customer-specific offers from your partners in real-time.
• Robust Self-Care Solutions - securely enable patients to interact with your organization 24-by-7.
• Simple Integration - with existing patient information applications and other enterprise data sources.

Healthcare Organizations' ROI in Jericho Systems is Derived from:

• Increased Revenue through targeted offerings, suggestive cross-selling and up-selling, co-marketing and co-branding; all embedded into organizational culture and processes
• Increased Revenue through increased patient loyalty and satisfaction
• Decreased Costs of time to market and enhancement of personalization initiatives enterprise-wide
• Decreased Costs of interacting with patients from self-care solutions

The EsDS for Advertising/ Personalization can scale to millions of personalization decisions per second, for user communities in the tens-of-millions, in a real-time, parallel scaling, fault-tolerant environment.