EnterSpace for Advertising/ Personalization in Government--Dynamic, 1-to-1 interactions with millions of constituents; one constituent at a time.

Federal, state and local governments realize the vast potential of technology to improve the quality of relationships with their various constituents. Jericho Systems allows government agencies to quickly and easily improve constituents' online and offline experience whether those constituents are citizens, businesses or other governmental entities. Each interaction with your constituent can be tailored, second-to-second, interaction-by-interaction. In keeping with the current Administration's e-government initiatives, relevant informational content is always just a click away. Such is the promise of personalization.

Personalization Based on the Current Session & Transaction, not just Past Information - Personalization and CRM (constituent relationship management) solutions for government are growing. Many are adequate; but most lack true real-time functionality. Constituent segmentation occurs offline generally in some sort of periodic batch processing not while your constituent is clicking through your web site or on the phone with a government representative. The result is categorization, not personalization. But constituents don’t want to be thrown into large buckets; they want a 1-to-1 experience. Moreover, as level of personalization increases to include session/ transactionally sensitive variables; like session clickstream, current geo-political conditions, etc., the ROI for personalization initiatives improves substantially. Jericho Systems can make customized content decisions during every transaction; online or over the phone.

For Example - Suppose one of your constituents visits your web site. Can you make real-time decisions as to what materials to show them based upon their personal demographics? Or, can you decide what content to display to them based upon their interests as indicated by the items they have chosen to view already? By allowing the decision to present content to be based upon dynamic attributes such as interactive choices, as well as less volatile ones such as demographics, our enterprise software tool enables personalization of the user interaction to be very detailed yielding a more satisfying user experience where relevant information is simply a click away.

Multi-Channel Personalization™ - Jericho Systems' personalization is enabled through any constituent touchpoint, i.e. web, call center, voice response unit, etc. Most personalization solutions operate on a single channel. Online personalization packages generally do not interact with call center personalization systems causing constituent-specific messages to be inconsistent and drastically increasing the expense to implement personalization solutions. Who wants to buy two or more systems to do one job?

Centrally and Easily Administered, Enterprise-Wide - With Jericho Systems, personalization is a function brought to the enterprise level. From the ground up, the EnterSpace Decisioning Service (EsDS) for Advertising/ Personalization is built for distributed administration of personalization opportunities. There may be personalization rules that operate across the entire enterprise, and personalization rules maintained by a specific agency, city or office but the infrastructure and interface is consistent through the enterprise. In addition, the GUI for the management of personalization rules is built for the non-technical, but savvy user.

Quickly Leverage Enterprise Information for 1-to-1 Relationships- Within most government organizations, information stovepipes and silos exist creating walls between you and your constituents. Jericho Systems tears down these walls by giving you the ability to rapidly connect to these disparate data sources and use them for your real-time personalization initiatives.

Utilize Real-Time, Digital Feedback to Improve Personalization Initiatives for Greater ROI - Your constituents' behavior can be leveraged to deliver tremendous benefits. The EsDS for Advertising/ Personalization captures information about your constituents and their decisions that has never before been effectively made available or utilized. For every personalization decision, the tool captures relevant information about the constituent, the situation, the transaction and the content offered to them. This is stored in a repository that may be referenced by future decisions. This provides an adaptive capability which enables you to avoid saturating a constituent with repetitive messages and enables customized content to be based on constituent choices and behavioral patterns.

Our enterprise software tool creates a personalized environment, through whatever channel, whenever your constituent chooses to enter that channel.

With the EsDS for Advertising/ Personalization; Federal, State and Local Governments Gain Numerous Solutions, Including:

• 1-to-1 Tailored Content - based upon known user attributes and situational parameters including the session clickstream, current Homeland Security Threat Status, etc.
• Secure, Online Interactive Portals - in a controlled fashion, give your constituents what they want, when they want it; to advance relationships and the constituents' perception of your agency.
• Robust Client Self-Care Solutions - securely enable constituents to interact with your agency 24-by-7.
• Real-time Alerting Capabilities - like personalized traffic or government news delivered via e-mail or wireless device.
• Robust Registration Solutions - including hosting, design and messaging capabilities.
• Simple Integration with Existing Applications for Constituent Relationships - including CRM, contact management, payment applications and other enterprise data sources.

Governments' ROI in Jericho Systems is Derived from:

• Increased Revenue through better, more responsive revenue collections processes
• Decreased Costs of time to market and enhancement of personalization initiatives enterprise-wide
• Decreased Costs of information sharing among citizens, businesses and other government bodies
• Decreased Costs from self-care solutions and 1-to-1 interactions with constituents

The EsDS for Advertising/ Personalization can scale to millions of personalization decisions per second, for user communities in the tens-of-millions, in a real-time, parallel scaling, fault-tolerant environment.