EnterSpace for Advertising/ Personalization in Freight and Logistics -Air, Road, Rail and Marine--Dynamic, 1-to-1 interactions with millions of customers …one customer at a time.

Competition is fierce for freight and logistics companies. One solution is to focus on efficiency to drive prices down even further; but many leading freight and logistics firms are beginning to face the law of diminishing returns with respect to efficiency and cost-cutting. Another solution is to offer personalized services, 1-to-1, for B-to-B, B-to-C and B-to-G. Personalization offers the ability to tailor interactions with customers to create personalized, customer-driven experiences.

Personalization Based on the Current Session & Transaction, not just Past Information - There are numerous personalization and CRM (customer relationship management) solutions for the freight and logistics industry. Many are adequate; but most lack true real-time functionality. Customer segmentation occurs offline generally in some sort of periodic batch processing not while your customer is clicking through your web site or on the phone with a call center representative. The result is categorization, not personalization. But customers don’t want to be thrown into large buckets; they want a 1-to-1 relationship. Moreover, as level of personalization increases to include session/ transactionally sensitive variables; like session clickstream, current capacity, etc., the ROI for personalization initiatives improves substantially. Jericho Systems can make customized content decisions during every transaction; online, in-person and over the phone.

For Example - Customer self-care is a major focus of the freight industry. B-to-B relationships are still the predominant form, and users are generally well-versed in the process of scheduling their shipping needs, managing their accounts, etc. In addition, this is a highly competitive marketplace; how can you differentiate your company from the crowd? Personalization can play a large part of a customer-focused differentiation strategy. The EnterSpace Decisioning Service (EsDS) for Advertising/ Personalization can enable your systems to be individually tailored to provide more effective self-care capabilities to your customers, offering them customized services based upon their industry-specific needs as well as their individual purchase history and contextual information about each specific shipment. The result is a process that services the customer better, while improving your bottom line. Your bottom line is improved by up-selling additional services your customer may never have purchased without real-time, rules-based prompting.

Multi-Channel Personalization™ - Jericho Systems’ personalization is enabled through any customer touchpoint across all brands, i.e. web, call center, voice response unit, kiosks, etc. Most personalization solutions operate on a single channel. Online personalization packages generally do not interact with call center personalization systems causing customer-specific messages to be inconsistent and drastically increasing the expense to implement personalization solutions. Who wants to buy two or more systems to do one job?

Centrally and Easily Administered, Enterprise-Wide - With Jericho Systems, personalization is a function brought to the enterprise level. From the ground up, the EsDS for Advertising/ Personalization is built for distributed administration of personalization opportunities. There may be personalization rules that operate across the entire enterprise, and personalization rules maintained by a specific division, region or office but the infrastructure and interface is consistent through the enterprise. In addition, the GUI for the management of personalization rules is built for the non-technical, but business savvy user.

Quickly Leverage Enterprise Information for 1-to-1 Relationships- Within most freight and logistics companies, information silos exist creating walls between you and your customers. Jericho Systems tears down these walls by giving you the ability to rapidly connect to these disparate data sources and use them for your real-time personalization initiatives.

Utilize Real-Time, Digital Feedback to Improve Personalization Initiatives for Greater ROI - Your customers' behavior has enormous value. The EsDS for Advertising/ Personalization captures information about your customers and their decisions that has never before been effectively made available or utilized. For every personalization decision, the tool captures relevant information about the customer, the situation, the transaction and the content offered to them. This is stored in a repository that may be referenced by future decisions. This provides an adaptive capability which enables you to avoid saturating a customer with repetitive messages and enables customized content to be based on customer choices and behavioral patterns.

Our enterprise software tool creates a personalized environment, through whatever channel, whenever your customer chooses to enter that channel.

With the EsDS for Advertising/ Personalization Freight and Logistics Companies Gain Numerous Solutions, Including:

• Multi-Channel Targeted Offerings to Businesses, Consumers and Government, 1-to-1 - based upon known customer attributes, sales and service information, payment details, etc., and situational parameters including session clickstream, time-of-day, season and current inventory availability.
• Personalized Up-Selling, Cross-Selling and Bundling - real-time, customer-centric messages to induce purchases; bundle offers such that they become 1-to-1 packages.
• Secure, Online Intuitive Portals and Self-Care Solutions - in a controlled fashion, give your customers the content they want, when they want it; to advance customer relationships in real-time, while at the same time providing you with tremendous opportunities for targeted offerings.
• Sophisticated, Tailored Customer Loyalty Programs - personalized uniquely for business, consumers and government.
• Individualized Co-Marketing and Co-Branding Offers - present the best customer-specific offers from your partners in real-time.
• Revenue Optimization/ Auctioning Scenarios - numerous auctioning solutions are enabled by the tool. For example, consider a “silent bid” auction. Customers go online defining parameters, including the price that interests them. If a situation arises where you choose to accept the bid, you can notify the customer. In effect, such a solution would create a distributed revenue yield management system.
• Unique Credit Offers & Payment Financing - real-time, rules-based credit checks provide 1-to-1 opportunities for credit offers.
• Real-time Alerting Capabilities - like personalized offers and suggestive sell messages based on criteria your customers have defined. Deliver these alerts via e-mail or wireless device.
• Tailored E-Mail and Newsletter Solutions - 1-to-1 messages personalized customer-by-customer.
• Simple Integration with Existing Customer Applications and Data Sources - including CRM, order, billing, service request, payment, GIS data sources and other enterprise data sources.

Freight and Logistics Companies' ROI in Jericho Systems is Derived from:

• Increased Revenue through offering the right products and services 1-to-1; right now
• Increased Revenue through increased customer acquisition, maximized retention and loyalty due to 1-to-1, real-time personalization
• Increased Revenue through up-selling, cross-selling, bundling, co marketing, co-branding and sophisticated auction solutions
• Decreased Costs of time to market and enhancement of personalization initiatives enterprise-wide
• Decreased Costs from secure and robust self-care solutions

The EsDS for Advertising/ Personalization can scale to millions of personalization decisions per second, for user communities in the tens-of-millions, in a real-time, parallel scaling, fault-tolerant environment.