EnterSpace for Advertising/ Personalization in Education and e-Education--Get closer to students and alumnae with 1-to-1 targeted content for competitive advantage.

Educational Institutions face explosive competition that mandates a strong enterprise-wide differentiation strategy. Technology has enabled much of this differentiation, allowing institutions to become more student-centered. Whereas yesterday’s educational organization focused on students-per-semester, today’s successful organization focuses on the lifetime value of students from admissions, to graduation, to financial support and even the enrollment of future generations. Personalization offers the ability to tailor interactions to create personalized, student/ alumnae-driven relationships.

Personalization Based on the Current Session & Transaction, not just Past Information - The number of personalization and student relationship management solutions are growing. Many are adequate; but most lack true real-time functionality. Student segmentation occurs offline generally in some sort of periodic batch processing not while your student is clicking through your web site or on the phone. The result is categorization, not personalization. But students don’t want to be thrown into large buckets; they want a 1-to-1 relationship. Moreover, as level of personalization increases to include session/ transactionally sensitive variables; like session clickstream, current enrollment conditions, etc., the ROI for personalization initiatives improves substantially. Jericho Systems can make customized content decisions during every transaction; online and over the phone.

For Example - Personalization can play a major role in education, and perhaps nowhere else is the impact so readily apparent. Traditional teaching methodologies have, of necessity, largely taken a one-size-fits-many approach when faced with a room full of students it is very difficult for a teacher to make the experience “personalized” for each and every student. This is particularly unfortunate, because from the students’ perspective, learning is a very personal experience different for every pupil. The integration of computer technologies into education offers the potential for the teaching process to take on a 1-to-1, personalized aspect to improve the overall experience. Personalization in education can manifest itself in many ways, from electronic “texts” that tailor themselves to the reader’s needs, usage patterns, cultural or language preferences, etc., to testing methodologies that mold themselves to the student, measuring the student’s mastery of the subject materials rather than their proficiency with the testing process itself.

Multi-Channel Personalization™ - As the example above conveys, Jericho Systems’ personalization is enabled through any student-facing touchpoint, i.e. web, call center, voice response unit, kiosks, etc. Most personalization solutions operate on a single channel. Online personalization packages generally do not interact with call center personalization systems causing student-specific messages to be inconsistent and drastically increasing the expense to implement personalization solutions. Who wants to buy two or more systems to do one job?

Centrally and Easily Administered, Enterprise-Wide - With Jericho Systems, personalization is a function brought to the enterprise level. From the ground up, the EnterSpace Decisioning Service (EsDS) for Advertising/ Personalization is built for distributed administration of personalization opportunities. There may be personalization rules that operate across the entire enterprise, and personalization rules maintained by a specific region, campus or academic discipline but the infrastructure and interface is consistent through the enterprise. In addition, the GUI for the management of personalization rules is built for the non-technical, but business savvy user.

Quickly Leverage Enterprise Information for 1-to-1 Relationships- Within most educational institutions, information silos exist creating walls between you and your students/ alumnae. Jericho Systems tears down these walls by giving you the ability to rapidly connect to these disparate data sources and use them for your real-time personalization initiatives.

Utilize Real-Time, Digital Feedback to Improve Personalization Initiatives for Greater ROI - Your students’ behavior has enormous value. The EsDS for Advertising/ Personalization captures information about your students and their decisions that has never before been effectively made available or utilized. For every personalization decision, the tool captures relevant information about the student, the situation, the transaction and the content offered to them. This is stored in a repository that may be referenced by future decisions. This provides an adaptive capability which enables you to avoid saturating a student with repetitive messages and enables customized content to be based on student choices and behavioral patterns.

Our enterprise software tool creates a personalized environment, through whatever channel, whenever your student chooses to enter that channel.

With the EsDS for Advertising/ Personalization Educational Institutions Gain Numerous Solutions, Including:

• Multi-Channel Targeted Offerings to Students and Alumnae, 1-to-1 - based upon known student attributes, past course history, payment details, degree plan, etc., and situational parameters including session clickstream, current enrollment information, etc.
• Personalized Up-Selling, Cross-Selling and Bundling - real-time, student-centric messages to improve the educational experience and results.
• Secure, Online Intuitive Portals and Self-Care Solutions - in a controlled fashion, give your students the content they want, when they want it; to advance relationships in real-time, while at the same time providing you with tremendous opportunities for targeted offerings.
• Individualized Co-Marketing and Co-Branding Offers - present the best customer-specific offers from your partners in real-time.
• Real-time Alerting Capabilities - like personalized campus news and course information based on criteria your students have defined. Deliver these alerts via e-mail or wireless device.
• Tailored E-Mail and Newsletter Solutions - 1-to-1 messages personalized student-by-student.
• Robust Online Registration Solutions - including hosting, design and messaging capabilities.
• Simple Integration - with existing student information applications and other enterprise data sources.

Educational Institutions’ ROI in Jericho Systems is Derived from:

• Increased Revenue through offering the right products and services 1-to-1; right now
• Increased Revenue through increased student acquisition, online conversion and loyalty due to 1-to-1, real-time personalization
• Increased Revenue through 1-to-1 up-selling, cross-selling, bundling, co-marketing and co-branding
• Decreased Costs of time to market and enhancement of personalization initiatives enterprise-wide
• Decreased Costs from secure and robust self-care solutions

The EsDS for Advertising/ Personalization can scale to millions of personalization decisions per second, for user communities in the tens-of-millions, in a real-time, parallel scaling, fault-tolerant environment.