EnterSpace for Advertising/ Personalization in Aerospace & Defense--1-to-1 customer-centric messages to improve relationships and make it easier for your customers to buy.

Aerospace and defense firms face complex selling environments with long-sales cycles and complicated products. For decades, sales and marketing efforts were product-centered. Individual products were generally marketed on a division-by-division basis rather than from an enterprise level. This made for complicated relationships with public and private sector customers. The post-Cold War environment has necessitated a different mind-set; one that is more customer-centric, viewing customers as a lifetime revenue stream. Personalization offers much promise to this customer focused paradigm.

Personalization Based on the Current Session & Transaction, not just Past Information - Along these lines, CRM (customer relationship management) initiatives and personalization projects are increasingly becoming commonplace. While solutions do exist with the personalization space for aerospace & defense; most lack true real-time functionality. Customer segmentation occurs offline generally in some sort of periodic batch processing not while your customer is clicking through your web site or on the phone with a company representative. The result is categorization, not personalization. But customers don’t want to be thrown into large buckets; they want a 1-to-1 relationship. Moreover, as level of personalization increases to include session/ transactionally sensitive variables; like session clickstream, current geo-political conditions, etc., the ROI for personalization initiatives improves substantially. Jericho Systems can make customized content decisions during every transaction; online and over the phone.

For example - Personalization takes many forms, and it is not always about up-selling in the aerospace and defense world. Personalization can also be about usability, and efficiency of operation. A system that customizes itself based upon the preferences of the user can be both more pleasant and effective with the EnterSpace Decisioning Service (EsDS) for Advertising/ Personalization your operational and engineering systems can become more intuitive, tailoring themselves to the needs of the user by tracking user behaviors, detecting patterns of use, and optimizing their workflow process to the user.

Multi-Channel Personalization™ - Jericho Systems’ personalization is enabled through all divisions and customer-facing touchpoints, i.e. web, phone, etc. Most personalization solutions operate on a single channel. Web personalization packages generally do not interact with CRM personalization systems causing customer-specific messages to be inconsistent and drastically increasing the expense to implement personalization solutions. Who wants to buy two or more systems to do one job?

Centrally and Easily Administered, Enterprise-Wide - With Jericho Systems, personalization is a function brought to the enterprise level. From the ground up, the EsDS for Advertising/ Personalization is built for distributed administration of personalization opportunities. There may be personalization rules that operate across the entire enterprise, and personalization rules maintained by a specific region or division but the infrastructure and interface is consistent through the enterprise. In addition, the GUI for the management of personalization rules is built for the non-technical, but business savvy user.

Quickly Leverage Enterprise Information for 1-to-1 Relationships - Within most aerospace and defense companies, information silos exist creating walls between you and your customers. Jericho Systems tears down these walls by giving you the ability to rapidly connect to these disparate data sources and use them for your real-time personalization initiatives.

Utilize Real-Time, Digital Feedback to Improve Personalization Initiatives for Greater ROI - Your customers’ behavior has enormous value. The EsDS for Advertising/ Personalization captures information about your customers and their decisions that has never before been effectively made available or utilized. For every personalization decision, the tool captures relevant information about the customer, the situation, the transaction and the content offered to them. This is stored in a repository that may be referenced by future decisions. This provides an adaptive capability which enables you to avoid saturating a customer with repetitive messages and enables customized content to be based on customer choices and behavioral patterns.

Our enterprise software tool creates a personalized environment, through whatever channel, whenever your customer chooses to enter that channel.

With the EsDS for Advertising/ Personalization, Aerospace & Defense Companies Gain Numerous Solutions, Including:

• Multi-Channel, 1-to-1 Targeted Offerings to Customer - based upon known user attributes and situational parameters including session clickstream and geo-political conditions; consistently across all divisions and channels.
• 1-to-1 Cross-Selling & Up-Selling - based on real-time behavior, demographics, past purchases and services history.
• Individualized Co-Marketing and Co-Branding Offers - present the best customer-specific offers from your partners in real-time.
• Secure, Online Interactive Environments - in a controlled fashion, provide web-based collaborative environments to enable a 1-to-1 dialogue with your customers.
• Simple Integration with Existing Customer Applications and Data Sources - including CRM, order, billing, maintenance, inventory management and other enterprise data sources.

Aerospace & Defense Companies’ ROI in Jericho Systems is Derived from:

• Increased Revenue through real-time, multi-channel, targeted offerings
• Increased Revenue through increased customer acquisition and loyalty due to 1-to-1, real-time personalization
• Increased Revenue through 1-to-1 up-selling, cross-selling, product/ service bundling, co-marketing and co-branding
• Decreased Costs of time to market and enhancement of personalization initiatives enterprise-wide

The EsDS for Advertising/ Personalization can scale to millions of personalization decisions per second, for user communities in the tens-of-millions, in a real-time, parallel scaling, fault-tolerant environment.