Jericho Systems' History and Reason for Being

Corporate Vision - Jericho Systems exists to make a positive impact on the world through Software and Services.

Corporate History - We are a privately funded, women-owned corporation based in Dallas, Texas. The company was incorporated on August 15, 2002.

Corporate Mission: Offering Solutions that Enable the Real-Time Enterprise within an SOA - The mission of Jericho Systems is to create software tools and offer services that enable the Real-Time Enterprise (RTE); especially as the real-time enterprise incorporates a Web Services and Service Oriented Architecture (SOA) paradigm.

Industry analysts, like Gartner, predict that increased real-time functionality will be the basis for the next generation of enterprise software. And, as open standards have become more mature; Web Services operating within an SOA are beginning to live up to their hype.

Jericho Systems has positioned itself squarely into the midst of this trend towards Web Services, SOAs and the RTE with our software tool suites. Our three suites are service providers of security, advertising & personalization, and business process automation “decisions”; i.e. at the core of our suites is a policy decision point (PDP). The PDP is addressable through a number standards based interfaces. In addition, we have created an advanced browser-based interface, called JR² (Jericho Rules & Resources). JR² functions as the Policy Administration Point (PAP); in other words, JR² is the rules management environment for business rules, business rule sets and resources.

Jericho Systems deeply believes in the potential of Web Services and SOAs as a way for the software companies of the future to focus on being the best at a given 'service.' Best-of-breed services can then consume other appropriate network services through standards based interfaces. We believe that the decreasing use of proprietary interfaces will drive innovation within the software industry and increase value to clients.

In the view of Jericho Systems, and contrary to what other large software vendors may say; "best-of-breed" is not dead. Clients would choose best-of-breed solutions, if they knew the products were standards based and quickly integrated.

Enterprise View of Business Rules Empowered with Real-Time Functionality - At the end of the day, no matter which of our three suites interest you; Jericho Systems enables the distributed management and evaluation of business rules. We are firmly convinced that business rules should be given just-in-time functionality. In today's Internet age; business rules, including security/ authorization rules, personalization rules, and business process automation business rules; should be easily defined… simply managed…and rapidly deployed as an enterprise service within an SOA.

• Business Rules in the Hands of Business People — Non-technical managers and key personnel should be able to manage business rules; business decision-makers should be able to control business rules without the need of software engineers and programmer support.
• Business Rules Visible from an Enterprise Level — Business rules should be brought to the enterprise level. Top executives deserve to have digital dashboard view of their business rules; for they represent the very competitive advantage for any firm.
• Business Rules Used to Make Real-Time Decisions — Business rules should be coupled with a computerized process that automates business decision-making. Too much money is spent today on human beings making the same decisions over and over. Not only is this expensive, but creativity is stifled in that mundane, repetitive decisions sap time from initiatives that could produce greater ROI. This automated decisioning process should easily integrate into a company's current technology infrastructure.

Current State of Business Rules - Currently, business rules do not speak a common language. When business rules are implemented electronically they are generally implemented at the individual application level. This results in "information silos 'and' stovepipes" of in-operability scattered disparately across the enterprise.

That is to say, today business rules are generally:

• Inconsistently Deployed - Among applications, departments and other enterprises. For example, in most telecom firms, the suggestive up-sell rules to present targeted messages are specific to departments. The rules to deliver up-sell messages on the web site exist in separate application spaces that are maintained by different groups of programmers than the same logic to display targeted messages in a call center environment. This results in inconsistent up-sell messages presented to the customer and higher human resource costs. The customer gets a different experience depending upon the channel they enter through.
• Inflexible - Because most business rules are hard-coded within applications, they are difficult and costly to create, maintain and update.
• Generally Static - It is complicated to make decisions based on the current transaction, current session or real-time data. For example, can you make automated content decisions based upon current weather, i.e. is it raining; or the current Homeland Security Threat Status; or current session clickstream?

Where are Your Business Rules Today?...Creates Walls Within Your Enterprise - Ask a business where their business rules are and they'll say 'everywhere.' Business rules exist within applications here and there, locked in key employees heads, written down…simply everywhere. Yet those business rules do not “talk” to one another. The inability of business rules to communicate with one another and function at the enterprise level creates walls between your enterprise and your customers, employees, partners and vendors.

These walls represent increased costs of doing business and decreased money-making opportunities.

Jericho Systems Based on the Bible: Tearing Down the Walls

The ancient city of Jericho is widely recognized as the oldest walled city in the world. In the Bible (Joshua 6), God miraculously tore down the walls of Jericho with the blast of a shofar (rams horn).

We have named our company Jericho Systems because it is time to tear down the walls created by business rules that do not communicate with one another. In place of walls we create EnterSpaces--1-to-1 personalized and secure vistas of interaction within your enterprise. EnterSpace Technology decreases costs of doing business, increases revenue generation and enhances your enterprise’s exposure to new opportunities. With the advent of open standards for interfaces, the time is now ripe for a business rules management and decisioning service that functions within an SOA.